Collectively, we are driving positive workforce and economic development for Canada.

We bridge labour market supply and demand to support the vision of an effective and well-coordinated employment and training system in partnership with a community of government, employment, industry, and enterprise organizations.

Magnet brings together technologies, creating an ever-evolving digital solution that inclusively connects organizations and businesses with talent and opportunities.

Our Impact

Since 2014, Magnet has collaborated with partners nationwide to support workforce and economic development programs aimed at driving system-level change.

What is a Digital Community Workforce System?


Taking an innovative networked approach to integrating multiple technologies creates a robust and adaptable digital infrastructure that empowers businesses, and the many organizations working to support businesses across Canada, with access to valuable tools such as reporting, opportunity-matching, training, assessments, and labour market insights. By leveraging these capabilities, we can help businesses access public resources more effectively, enhance their competitiveness, and navigate the dynamic landscape of the Canadian market, driving growth and success.


Partnering with a diverse ecosystem of stakeholders, including government, industry organizations, educational institutions, and service providers, fosters collaboration and collective impact in workforce and economic development. By supporting and leveraging the strengths and resources of each partner, we can build innovative and comprehensive solutions to address complex challenges, and drive sustainable growth, benefiting both individuals and the broader Canadian economy.


Enabling employers to find skilled talent and individuals to build relevant skills contributes to a stronger Canadian economy by fostering a match between labor supply and demand. This alignment promotes business growth, innovation, and productivity, while empowering individuals to maximize their potential and contribute to the country's overall economic prosperity.


Empowering Canada's employment and training ecosystem through integrated tools and resources fosters efficiency, collaboration, and data-driven decision-making. By providing real-time reporting, program administration support, labour market insights, and tools for equity, diversity, and inclusion, we can help enhance the effectiveness of workforce development efforts positioning Canada for long-term economic success.

Our Story

We are an initiative out of Toronto Metropolitan University with a nationwide reach, collaborating to empower and transform Canadian economic outcomes. Leveraging advanced technology and strategic partnerships, we create innovative solutions that promote a more connected workforce ecosystem.

Our Approach

Magnet is a trusted connector in Canada’s employment and training ecosystem that works with an array of partners to proactively influence Canadian labour market dynamics and deliver programs effectively and efficiently.

Our Opportunity

As a catalyst for business growth and sustainability in Canada's labour market, we are harnessing technology for future workforce support. By working closely with diverse partners, we aim to support a cohesive and connected employment and training system that drives positive economic outcomes.

Integrated Technologies

We apply an innovative networked approach to building a pan-Canadian digital infrastructure. With customizable solutions, stakeholders can deliver education, training, employment services, and more, linking businesses, individuals, and tools for innovative solutions.

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Learn more about how you can work with us to shape the future of Canada's workforce.

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Insights Hub

A foreman trains two young women on how to use a machine at an industrial manufacturing business.

Canada’s economy loses when employers can’t find the right talent – the right technology can make sure they do

Magnet and Symplicity have shown how networked solutions can make access to talent and critical funding easier and more efficient for businesses.

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Research shows the importance of employers in training our future workforce. Here’s how we can empower businesses to more easily hire and train students.

By: Emily Madden, Senior Director, Magnet This year, Magnet and ICTC partnered to build on research exploring the impact of the Student Work Placement Program. The […]

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Digital Adoption and E-commerce Development Grants Available from ISED

Technology and the pace of change has accelerated a lot in the last few years. If you are having difficulty keeping up, or want to optimize […]

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More employers hiring students means more growth and opportunity across Canada

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A young women talks to a group of female colleagues as they sit around a table.

Student Work Placement Program boosts career prospects & affordability for young Canadians

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Compensation Disparity Between Canadian and American Technology Workers

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Immigration, Inflation and Housing with Pedro Antunes and Kathryn Dennler

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Building a connected community workforce.

Magnet powers over 400 communities across Canada with tools and resources that help individuals access the skills, resources, and experiences they need to grow and stay relevant in their careers and help businesses bolster their productivity and resilience.

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Are you an individual, business, or partner?

For Individuals & Business

Magnet supports individuals and businesses through the many communities Powered by Magnet.

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For Partners

Magnet offers a variety of partnership opportunities to organizations across Canada.

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