About – Magnet

Our Story

Magnet housed at Toronto Metropolitan University, stands at the forefront of social innovation in the labour market ecosystem.

As a Centre of Innovation, our mission is to transform the future of work through strategic collaboration and the development of digital solutions. We leverage a vast network of partners and harness cutting-edge technologies to address emerging workforce challenges, fostering a more inclusive and dynamic economic landscape across Canada.

Magnet’s Vision

An empowered, effective and efficient labour-market ecosystem.

Magnet’s Mission

To drive innovation and collaboration in the labour market by developing digital solutions and fostering partnerships that enhance connectivity and inclusivity.

Our Leadership

Directors

Mark Patterson Executive Director, Magnet at Toronto Metropolitan University

Mark Patterson leads Magnet’s efforts in advancing workforce innovation and building partnerships that drive skills development and inclusive economic growth. As the creator of Magnet, Mark has shaped its vision to connect talent with opportunities across Canada and globally. A recognized expert in workforce and technology integration, he is at the forefront of emerging trends, including how artificial intelligence is reshaping skills development and the future of work. His leadership continues to influence how individuals and organizations adapt to these changes.

Emily Madden Senior Director, Magnet at Toronto Metropolitan University

Emily Madden drives the execution of Magnet’s strategic vision, working closely with the leadership team to ensure Magnet continues to connect millions across talent, industry, training, and education. Her work integrates communications, strategic insight, and creative direction, fostering meaningful partnerships and driving innovative initiatives. Emily’s leadership plays a key role in advancing Magnet’s mission to shape the future of work through inclusive growth and preparing organizations for a rapidly evolving job market.

Florence Rousseau Director, Marketing & Program Advancement

Florence leads a talented team of marketing, communications, and program engagement professionals who amplify Magnet’s vision of driving systems change across Canada. By leveraging data and collaboration with our partners she is able to create innovative and high impact nationwide campaigns. Her team is committed to social innovation and expanding Magnet’s impact on the future of work.

Jessica Dubelaar Director, Insights & Implementation

Jessica leads the successful execution of partnership projects, data initiatives, and technology integrations. She works closely with partners to execute on collaborative approaches to help address pan-Canadian workforce development challenges. With a strong service orientation and partnership focus, her team develops and maintains deep understanding of the complex labour market landscapes across the country, supporting Magnet’s partners to deliver successful initiatives.

Sumentha D'Souza Director, Operations & Administration

Sumentha oversees critical functions with her dedicated team, by collaborating closely with Toronto Metropolitan University on Human Resources, finance, and legal matters, ensuring seamless operations and administration of grant programs. Sumentha cultivates an environment that aligns with the University’s reputation as Canada’s most creative, connected, and entrepreneurial institution, while also nurturing Magnet’s distinct organizational culture. Sumentha is a passionate advocate for learning, development, inclusion, diversity, and fairness, recognizing that lasting positive impact on Canada’s employment and training ecosystem begins within the organization itself.

Zachary Rose Director, Strategic Initiatives

Zak leads strategic planning, partnerships, and high-impact initiatives across Magnet’s pan-Canadian community. Working closely with the Executive Director and senior leadership, he oversees the development and implementation of cross-organizational priorities, advisory board management, and organizational impact strategy. Zak plays a pivotal role in driving Magnet’s long-term vision, facilitating high-level strategy conversations, and actively seeking opportunities for collaboration and thought leadership across Canada’s employment and training landscape. He is committed to fostering strong partnerships at the forefront of innovation and sustainability for the future of work.

Amy Di Palma

Senior Manager, Project Implementation

Ron Samson

Senior Manager, Data Insights

Emily Montgomery

Senior Manager, Partnership Engagement

About us

Magnet’s Advisory Board comprises distinguished individuals from diverse sectors, including technology, finance, government, academia, and non-profit, among others. Representing various regions in Canada, these board members are esteemed business and community leaders with extensive networks and recognized expertise.